A look at how click-through rates compare within Google's first page search results.

Yesterday, President of Reputation.ca, Matt Earle, spoke with the CBC on when and how to be proactive about managing one's online reputation.

Having and using a Twitter account can be an excellent asset for your online reputation.  It can also turn into a liability.  Do's and dont's to know when being active on Twitter.

Understanding how voice search impacts online search results will be an increasing priority for online reputation management experts.

A look at some the misconceptions that can harm your company's digital reputation strategy.

A look at the importance of verifying your business on Google My Business and the improvement in search results that come from it.

Google click-through: just how powerful is the #1 position on Google's first page versus the #10 position.

Leadership pages and executive bios play a significant role in a strong, positive online presence.  Which means knowing how to write a compelling executive bio is even more important.

Certainly, what appears in the Google’s main search results page, and particularly Google’s first page, plays a highly significant role in online reputation management. How positive, or alternatively, how negative, the results that appear on Google’s first page when someone searches your name to a great extent determines whether you have a good online reputation or a poor one.

We are all familiar with the phrase, knowledge is power. Although the phrase is on the verge of being overly-used, that should not discount the fact that there’s truth behind the statement. Regardless of the industry or business you work in, the more knowledge and insight you have and the quicker you’re able to gain expertise, the more likely you are to succeed.

As Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” If reputation is still important for a man who has enough wealth for 10 lifetimes, it certainly should matter to those who don’t.

Being on the wrong end of bad reputation issues comes with a price. How big a price? Just ask United Airlines. The price tag after one particular incident hit $180 million.

This week it was announced Adult Friend Finder had been hit by a massive database hack 10 times larger than last year's Ashley Madison hack.

Reputation.ca's new reputation management software continues to gain coverage and most recently was mentioned as a tool to use in The Global Dispatch.

Reputation.ca's new online reputation software was included in the "7 Tools Entreprenerus Should Be Using to Manage Their Online Reputations" article on YoungUpstarts.

Reputation.ca's Free Reputation Management software was mentioned today on AmongTech.

An important step in controlling how you are perceived online is owning your domains, as we explain in this recent post.

In today's digital world, the majority of companies face the decision of how to respond to negative online reviews.  President of Reputation.ca, Matt Earle, spoke today on how businesses can appropriately respond to negative online criticism.

Next month, Reputation.ca President Matt Earle will be participating in an Ontario Bar Association (OBA) sponsore expert panel discussion on information technology and intellectual property law.

Just how important has online reputation management become for medical professionals?  Extremely important.

A survey recently published by CPL Resources brought attention to a suprising fact: 33% of companies are not monitoring what is said about them online.

After receiving widespread online backlash, the controversial Peeple app is launching with a friendlier tone.

In an in-depth article, we discuss the importance of review sites on online reputation management and whether participating in accrediation or paid services on these types of sites is a smart investment.

President of Reputation.ca, Matt Earle, was interviewed today by Investment Executive's Fiona Collie on online reputation management and why it's so important.

Here is what you should do if you are getting extortion emails.

In this CBC Ottawa segment, Reputation.ca President, Matt Earle, explains how Reputation.ca can remove slandering posts from TheDirty.com.

Reputation.ca is well-equipped to protect the reputations of those exposed in yesteday's Ashley Madison data leak.

Guidance on how to approach online dating in a way that protects your valuable online reputation and privacy.

Earlier this year, it was announced that the the .sucks domain would become available to the public. Companies now have the opportunity to buy the .sucks domain associated with their brand during a “sunrise period”.  Unfortunately, the predatory tactics of Vox Populi Registry Ltd., the Canadian-owned company that manages the .sucks domains, is making that very difficult for companies to do.

Today Google released a new algorithm giving preference in rank to those websites that are mobile-friendly.  Coined by the media as “Mobilegeddon”, the change is expected to be significant and leave many unprepared businesses scrambling.

The introduction of new suffixes, like .sucks and .gripe, will only reinforce the need for online reputation management among small and large businesses.

April Fools is supposed to be a day of good-natured pranking.  Unfortunately, when pranks go too far, it can have serious consequences.

Last Friday, the host of Shark Tank, Robert Herjavec, offered the largest check in the show’s history to online reputation company, BrandYourself.  It was a testament of the increasing demand and growth of the online reputation management industry.  

When confronted with cyber defamation, the first thought that comes to people's minds is to hire a lawyer.  However, there is a better, more effective alternative - hiring an online reputation management firm.

In his biannual memo to his All-Star managers this year, Warren Buffett reminded them how important reputation is and not to lose a shred of it.

If you keep up with the latest social media trends, you may be well aware of the hype around the Yik Yak app.  If not, read on.

Globe24h.com, a Romanian website that publishes private Canadian legal documents, remains a thorn in the side of many Canadians.  In this recent article, Matt Earle explains how Reputation.ca can remove information on Globe24h.com, to the relief of many people.

Reputation.ca provides an in-depth article on College Recruiter why online reputations are more important than ever for students applying to university.

Today we look at another demonstration of why online reputation management is growing in importance for physicians in all avenues of medicine.

CEO.ca interview with Reputation.ca’s President Matt Earle featured today on The Huffington Post.

Reputation.ca’s CEO Matt Earle discusses online reputation management and how Reputation.ca helps its clients on CEO.ca.

Sometimes online reputation management is required for reasons that are entirely out of one’s control, for example, like when someone has the same name as you and as a poor online reputation.  This is exactly the scenario we discuss in today’s blog post.

Naturally, attorneys must know the law and know how to defend the rights of their clients.  But, more than ever, attorneys must also be adept marketers and must have a stellar online reputation.

Today’s blog discusses the growing importance of the online presence of students applying to university and introduces a brand new Reputation.ca service package.

Why are my posts not getting any response?  That’s a common complaint from those who are looking to network or promote a brand through social media.  And with that complaint in mind, today’s article discusses how to achieve higher rates of engagement in today's various social media channels.

In today’s blog post, we talk about a fairly straightforward subject, namely why online reputation management is so critical for real estate agents.

Today we discuss why Twitter can be such a worthwhile tool for improving one’s online reputation.

Today’s blog post talks about why a customer testimonial section in a business’ website can be so critical.

Today’s blog post offers some basic guidance on the most important asset for the online reputation of any business -- namely, that business' domain name.

Today’s blog post talks about why it’s important for individuals and businesses to share the volunteer causes one is a part of and why many individuals and businesses fail to do so.

Google released an algorithm update in late July with the aim of improving local search results.  Has the updated affected your business site’s ranking?

Today’s post revisits the topic of how employers can make sure they are enforcing an effective social media policy.

Another hopefullly helpful guide on what are some best online tools out there for businesses to monitor their online reputations.

Online reputation management for businesses is critical.  But, raising online awareness of your business is also important.  And you can’t do that without knowing a thing or two about SEO or Search Engine Optimization.

Read up on how important reputation managment is in contributions made by Reputation.ca President Matt Earle in the most recent Sysco Today issue.

There is no way that doctors and the field of medicine in general can turn a blind eye to the changing forms that people can communicate with each other.  But, what are the best ways that the field can embrace new social platforms, like social media?

Following in Google’s footsteps of complying with the EU’s ruling that EU citizens have the right to be forgotten, Microsoft’s Bing announced that they will now accept removal requests.

The digital world has a lot to offer today’s teens.  But, as we all know, the internet has also paved the way for online bullying.  The question is how do we stop this trend.

As many of us know, online reviews of businesses or products carry a lot of weight.  Today’s article illustrates that power is not in any way diminishing.

Reputation.ca’s President Matt Earle provided an op-ed on the right to be forgotten debate as published today in the National Post.

Google begins removing search results per the EU's 'right to be forgotten' ruling in May.

Understanding the distinction between SEO and online reputation management, or ORM, and understanding what exactly your business needs in relation to these two terms is key, as explained in this article.

As announced today, Reputation.ca has established a new IRC channel for online reputation management discussion.

A summary is provided here of several powerful tools that can help you manage your online reputation.

Yes, as we know Google is the go-to resource for searching the Internet.  But, in monitoring your reputation, it’s important to keep tabs on the other search engines as well, like Bing and Yahoo!

Greater visibility, especially greater visibility online, is imperative to the success of a small business.  That’s only one of the many reasons why Google+ is so important for small businesses.

Being penalized, regardless of what part of life we’re talking about, is not a fun thing. This article gives some tips on what to do if your business finds itself penalized by Google.

As a follow-up to the EU court’s decision that Google and other search engines are to be accountable for certain types of content, Google has posted an submission form for content removal requests.

On May 20, Google announced a new update they would be implementing to their Panda search algorithm.  Labeled as Panda 4.0, this was a true update to Google’s search algorithm, rather than simply a data refresh, and was released to further advance Google’s goal of filtering out poor-quality content.

Reputation.ca President, Matt Earle, was a guest today on The Bill Good Show on CKNW.  Matt Earle had the opportunity to speak at length on the recent "right to be forgotten" EU ruling.

Reputation.ca provides commentary today on canada.com on the recent ruling by an EU court supporting an individual’s “right to be forgotten” when it comes to censoring past online information.

An EU court ruling has supported people's "right to be forgotten".

There is no doubt that online privacy and online reputation management go hand-in-hand.  Today’s article discusses one particular piece of proposed Canadian legislation – Bill C-13 – which has the power of drastically changing the online privacy landscape for Canadians.

Ever since the introduction of Google Penguin 2.0, the SEO power of press releases has been curtailed.  However, that does not mean that press releases do not still have marketing significance.

The importance for businesses to have a positive online brand cannot be underestimated in this day and age.  In a recent National Post article, the President of Reputation.ca, Matt Earle, speaks to why a positive online reputation is so important.

The site Globe24h.com, which posts Canadian court documents online, has become a nuisance to many Canadians.  Reputation.ca, however, can legally remove these documents and protect against threat posed by this site.

Reputation.ca today was mentioned in a canada.com article on a new California law that will compel web companies to take down a post if a minor requests it.  

In this interview with Kelly McGuire, Executive Director of the Hospitality and Travel Global Practice for SAS, it is stressed just how important a hotel’s online reputation is for success.

Creating and maintaining a real estate blog is a great way for real estate agents to improve their online reputation; but, keep in mind these common mistakes.

A physician’s online reputation is becoming an increasingly important factor for the success of a doctor’s career – but, that carries with it complications.

For most businesses, effectively handling negative customer reviews is a tricky thing.  But, one thing that businesses should not do is remove them.

Content that affects an executive’s online reputation doesn’t just come in the form of text – images are equally as important in maintaining and strengthening one’s online reputation.

This article provides guidance on how to avoid being a victim of slanderous sites like Jerk.com.

Many businesses wonder what the best way is to respond to negative online reviews.  Today’s article provides detailed steps on how to do just that.

Today’s discussion is on the subject of how physicians can go about protecting and improving their online reputations.

This cited article explains what businesses should avoid when doing online reputation management through social media.

This Huffington Post blog post mentions that making it easier for your customers to complain can actually end up saving or improving your company’s online reputation.

Another article is highlighted here that explains how to keep your children and their online reputation safe.

In a news article published today, Money.ca mentioned Reputation.ca as the top reputation management firm in Canada.

Another resourceful article is provided here offering further advice on how small businesses can go about protecting their online reputations.

A dentist’s online reputation is playing an increasingly critical role in career success.  This article gives some helpful tips on how dentists can improve their reputations online.

The increasing instances of cyber bullying can not only leave psychological scars, it can also seriously damage the victim’s online reputation.

The reputation services provided by Reputation.ca were profiled in today’s Toronto Star.

This article provides a nice reminder of some of the basic skills that everyone should follow in order to maintain a positive online reputation.

This blog post outlines the impact Google+ and Google Authorship can provide to one’s online reputation.

As discussed in this reputation management article, attorneys, especially those who own their own firm, need to be continually aware of their reputation online.

Today we’re discussing some helpful ways that small businesses can advertise their name and brand to local members of their community.

A Vancouver business offered to give a client a refund so long as the client promised not to write a bad review of the business online.

How do we stop or mitigate the trend of online extortion?  This article offers some insights and provides intelligent discussion on the topic.

Personal branding tools, like LinkedIn and Google+, provide excellent resources for managing and improving one’s online reputation.

Read about the growing trend of online companies like Mugshots and JustMughsots posting people’s mug shot photos online for all the world to see.

This article gives some noteworthy background on why high-quality content is so important to optimizing search results and how it can be created.

Teenagers today need to be concerned with more than just their grades and class performance in thinking about college admissions.  Today, a teenager’s online reputation plays a major role as well in their college admittance success.

As discussed in a Huffington Post article from this week, teens who have been brought up on social media seem to be sharing more information – and more personal information – than any other generation in the past.  But, what kind of threat is this to their online reputations?

The selfie has become all the rage in the past year or so, particularly among teenagers.  But, what do teenagers need to know about selfies in order to stay safe online?  That’s a topic elaborated upon in this post.

Knowing how to respond appropriately to a reputation crisis moment is just as important as knowing how to prevent it.  This article provides a number of tips on how businesses’ should respond to a social media crisis.

This New Yorker article provides interesting discussion on the online social dynamics that are forming around incidents when someone makes an embarrassing or socially unacceptable tweet, as case in point Justine Sacco last year.

Take a look at this article, which provides a handy summary of how to correctly search yourself on Google

Take a look at this article presenting an interesting summary on the major changes Google applied to its search algorithm in 2013.

Take a look at this engaging article about how internet content experts are beginning to study and calculate internet virality.

A new year brings a fresh look at corporate reputation management, as discussed in this Huffington Post blog article.

Earlier this month, Hanesbrand Inc., the famous American underwear company, went on the attack and threatened to sue Hanes Hummus, a small Hummus Maker in Saskatoon, Canada, for trademark violation.  

This week saw two high-prolife Twitter gaffes made – one made by an experienced PR executive, the other by famed comedian and actor, Steve Martin.

The world of filmmaking is not immune to damaged reputations as a result of bad or embarrassing online content, as we discover in this article.

Facebook knows not only what you publish on its site, but also what you decide not to publish.

When the documentary film, Blackfish, came out exposing the treatment of captive killer whales, SeaWorld immediately had a reputation problem on its hands.

Author Josh Klein discusses his new book, Reputation Economics, and why one’s reputation will be more important than ever in the future global economy.

Recruiters and employers are reviewing the content found in a job candidate’s social media platforms, like Facebook and Twitter, more than ever before.

Are things like installing spy software and monitoring a child’s posts on a daily basis the best sort of actions to take as a parent?

In an attempt to protect their online reputations, many retailers are beginning to include Non-Disparagement Clauses in their customer contracts, as reported by CNN.  

Google announced today a new 'Reviews' addition to their Google Places for Business application, as described in the highlighted article.

Hotel owners are becoming increasingly focused on finding ways to manage and improve their online reputations.  

President, Matt Earle, was a guest commentator on Alberta Primetime and discussed the topic of why one's online reputation is more important than ever.

Our president, Matt Earle, was the guest commentator on the CBC Radio Show Ontario Today.

When you hear about protecting kids online, what first comes to mind are porn, cyber-bullying, viruses and malware and cyber-luring.

Have you made a huge mistake? Or is someone unfairly dragging your name through the mud? This week on How To Do It: The Guide to Things You Hope You Never Need To Know, Josh Bloch and Sarah Treleaven find out how to rehabilitate your reputation.

Matt Earle, president of Reputation.ca, a Toronto-based firm that helps clients improve...

Interview with Matt Earle on HeyReceiver communications industry blog.

Matt Earle, President, Reputation.ca, was quoted in Dianne Buckner's (Dragon's Den host) blog regarding small business online reputation management.

Matt Earle was quoted in a nice story by Katie Daubs in the Toronto Star.

So there are Google results about you or your company that you want to get rid of? We understand completely.

The law of defamation protects a person's reputation from false communications attacking one's honesty, integrity, sanity or the like. Defamation which is written is called libel. When the communication is oral it is called slander.

Some version of reputation management has existed ever since it became possible to Google yourself or your company or brand.