We build trust through reputation.

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Few people receive more attention than modern celebrities. Be they an actor, business tycoon, singer, or an artist, celebrities are followed fervently by their fans on every possible avenue available. This attention means that the reputations of high-profile celebrities are subject to rapid changes depending on how the public perceives them.

The biggest issue is that a celebrity’s reputation can be severely impacted by some of the most trivial aspects of society, which makes taking care of their reputation a challenging endeavor. The simple matter is that the reputation of a celebrity is entirely dependent on maintaining favor with their fans. Therefore, when it comes to celebrities actively marketing themselves, they tend to take advantage of specific resources to connect with fans.

Through their interactions with fans, along with their public appearances and statements, they affect their reputations. These changes can be intentional or, more likely, unintentional. Either way, the fans of most celebrities have placed a great deal of importance on the celebrity’s ideologies and statements and want them to mirror their own.

Finding a way to maintain a public image and market yourself as a celebrity can be difficult when the moods of your fans shift regularly. Hopefully, this article will help explain certain tools and techniques you can use to manage your reputation and keep your status.

Social Media Can Be a Career-Killer

Social media is a double-edged sword for celebrities the world over. On the one hand, it can be an extremely effective tool for communicating with fans. These interactions help to keep them apprised of your career development and share your world views. However, this is where things can become more complicated.

While using social media to express your opinions as an individual can be extremely freeing, it is not uncommon for fans to take certain statements in all the wrong ways. Regardless of how innocent a post on Twitter might be, the interpretation of some fans could cause it to come off as offensive and alienate a significant portion of your fanbase. This cascade can severely damage your reputation as social media posts are quickly forwarded to others and become common knowledge within a short period.

Using Social Media

This significance of opinion makes curating your social media profile an absolute necessity to maintain your reputation and career. If certain posts are allowed to remain on your profile without making sure they cannot be misinterpreted, or if there is even the slightest chance that a post could be viewed as offensive, it will cause fans to flee in droves.

At the same time, it should not be expected of you to censor yourself completely or feel as though you have no right to express yourself. It is simply a matter of tact to ensure that anything you express is specific enough to avoid upsetting anyone and impersonal enough to prevent a scandal.

Social media has, unfortunately, been weaponized. The best way to protect your reputation is to go through your various accounts and eliminate any posts that might be considered questionable. Doing so will ensure you remain in the good graces of your fans and that your career does not take a hit due to a diminished reputation.

Take Advantage of SEO Checks

Your reputation is not always something you can directly control. Celebrities are often the victims of tabloid journalism, taking any rumor and running with it as a full story that they treat as truth. This coverage can lead to your name being dragged down even though the story could be patently untrue.

When these kinds of stories arise, they can often be obscure enough to escape your general notice and tarnish your reputation without being aware of it. Figuring out which articles are causing the damage can be tricky when you do not know what you are trying to find. Fortunately, there is a method you can use to screen the internet for mentions of your name, thanks to search engine optimization.

When rumors are turned into “news,” they use search engine optimization (SEO) to amplify the number of people who can see the article. While SEO practices can be beneficial to the ones publishing the pieces to get more traffic on their sites, this same concept can be used in reverse for your needs.

Performing SEO Check

Evaluating all instances of your name’s use on the internet via SEO analysis will allow you to locate and identify articles where you are the subject. Those beneficial to your reputation can be left alone, but you can now fight those damaging your image. Knowing that the posts are there and damaging your overall reputation makes it much easier to act against them or address the allegations yourself to prove them wrong.

SEO analysis can be an invaluable tool in determining the ratio of positive to negative media about you on the internet. On a small scale, SEO analysis is little more than simply Googling yourself and seeing which headlines pop up first. On a large scale, SEO optimization involves scouring the internet and media for all mentions of your name to make sure that the headlines that do arise are not defamatory.

Given that the world wide web is the most commonly used medium for information by your fans, verifying this information is critical. After that, it falls to you to counter the allegations being placed against you by these articles. However, that can be simpler than locating the shadier articles, especially if the allegations are outright lies. But it can still be difficult to launch a countercampaign.

Counter the Negative With Positive

There is an expression that all press is good press. However, this is not true. When social media posts or tabloid articles hurt your reputation, you need to fight back if you ever want to undo the damage. You might be wondering about the correct course of action to repel these false reports about you or how to mitigate the fallout of social media posts gone wrong.

You will be happy to know that the best response is usually the simplest. The first thing you need to do is start promoting all of the good you are doing with your career and notoriety. Any positive actions you have taken or acts of generosity can be helpful examples of your kindness and selflessness. They not only enhance your reputation but also work to take the wind out of the tabloid articles’ sails.

In some cases, you might find yourself going out and doing more good deeds in the world to have a more recent example of such kindness. While this might seem disingenuous in the face of these articles and allegations, making sure the actions you take line up with previous acts will help it come off as more sincere. However, promoting previous actions can still help disarm the articles claiming you have done wrong.

Countering Negative With Positive

That said, this is only really applicable if the article is accusing you of things that are not true. If you have genuinely made a mistake or done something wrong, you will need to make amends. It is also extremely important that any actions you are trying to publicize come from a place of genuine good if they are to matter. Otherwise, it will be seen as disingenuous and rejected by those who follow you.

By turning your good deeds into newsworthy events, they are more likely to appear higher up on any Google searches using your name. Statistically, the first five links of any search are the ones that are clicked the most often. Therefore, they are the ones that get the most people reading them and become the most immediate information surrounding you. If the first five results are about your positive interactions and contributions to society, then those events will take precedence and will help to reinforce your overall reputation.

You can generally resolve minor issues such as social media posts or misspeaking and upsetting your fans by simply apologizing. Public admission of your mistake can often be a powerful method for undoing some damage to your reputation. However, you will also need to commit to being a little more vigilant in your wording to prevent repeat issues. These minor issues can be a trivial thing to repair compared to other, more serious offenses. You are likely in for a more challenging experience in repairing the damage when it comes to criminal issues.

Own Up to Any Criminal History

On the other hand, more serious issues can damage your reputation and cannot be countered with an apology. In some instances, celebrities have been arrested for minor disturbances to capital offenses. Allow us to preface the rest of this section by saying we do not believe you have such a history, but if you happen to have a troubled past, there is still a way back. It will take a great deal of time and effort to pull off, but it is an option.

If you have had some trouble with the law, repairing your reputation will be extremely difficult. In the event of the former, there are specific actions you can take to try and put these issues behind you and move on with your career while your reputation recovers.

Owning Up To Criminal History

One of the more inspiring instances of this can be tied to the complete 180 seen in actor Robert Downey Jr. He had been incarcerated for the possession of narcotics, negligent discharge of a firearm, and trespassing. Yet, despite this, he was able to rebuild his life in an inspiring display of humility and dedication.

If you fall into the same problem for whatever reason, a little dedication can serve to revive your reputation by turning your life around. Publicize that you are getting help and show the world any remorse you have over the situation. However, arrests are a more severe offense and require a higher level of attention when compared to other reputation-damaging offenses.

It will take a much longer time for your fans to forgive certain offenses, but it is possible with the right level of repentance. Ultimately, how much of your time and resources you can commit to your reputation management endeavors remains an issue.

Getting Help Can Be Important

Managing your reputation is already a huge challenge, no matter who you are. However, managing it as a celebrity is twice as difficult since thousands of people keep an eye on your image on your behalf, ready to make their judgment with little reservation.

Keeping your reputation well-curated can be a considerable challenge if you try to do it independently. For a long time, the only option most celebrities had to manage their reputation and protect themselves from libel or slander was to do so alone.

Fortunately, this is no longer the case, thanks to the advent of reputation management services. These firms can offer resources and services to manage your social media presence and help you craft public statements to restore your reputation following any issues.

Reputation Management Help

Retaining the services of one of these firms is a reasonably substantial investment financially. Still, the services can be well worth the price, especially since it takes some of the more time-consuming and nitpicky aspects of reputation management and turns them into the firm’s responsibility rather than your own.

Of course, it does not mean you do not have to take any steps to manage your reputation, but you can delegate some tasks. For example, some firms will even post on your behalf to try and garner some additional clout with your fans.

Ultimately, retaining the services of a reputation management firm will enable you to enjoy an improved overall reputation and an increased positive media presence. This can be just the boon you need to revitalize your reputation and reconnect with your fans like never before. The only trick is finding a firm you can depend on.

Take Your Reputation Into Your Hands

Your reputation as a celebrity is prone to deteriorate from many factors. Your fans will only remain loyal to you so long as you remain relevant and someone they can admire or respect. If any posts or actions of yours come to light or any false accusations are levied against you, you will find your image in the eyes of your followers significantly drops. This can leave you holding the bag and trying to pick up the pieces without the first idea of how to start fixing the situation. While the tactics we have discussed here can be beneficial, the dedication needed to maintain your repaired reputation can be more than you have time for.

Handling Reputation Management

If handling your reputation on that level is something you do not have the time for, we at Reputation are here to help. Our comprehensive service package allows us to manage your reputation and active marketing techniques to bring more fans to your existing followers—everything from your social media accounts to countering libel from slander articles. We aim to help protect your reputation while also providing you with the resources you need to improve upon it. So, if your reputation needs a little help, visit our website today and see how we can be of assistance.

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    Matt Earle

    Founder & President

    Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.