We build trust through reputation.

How Review Velocity Affects Your Google Business Rank

How Review Velocity Affects Your Google Business Rank

Google’s algorithm looks at the reviews you get and tracks the pace at which they come in. A business with 30 reviews that gets 5 new ones each month will beat out a competitor that has 60 reviews but only gets them every once in a while. Google reads this as a...
When a Negative Review Becomes Defamation in Canada

When a Negative Review Becomes Defamation in Canada

Canadian courts have been awarding large amounts of money in defamation cases when negative reviews cross the line. In Premier Finance Ltd. v Ginther, a reviewer ended up with a $90,000 judgment against them. Houseman v Harrison took it even a step further – two...
How to Use PIPEDA to Remove Information From Google

How to Use PIPEDA to Remove Information From Google

Personal information about yourself in Google search results can hurt your job prospects badly, sometimes before an interview even happens. An old address that still appears on a data broker site could bring unwanted contact with your family members. Outdated...
What Happens When Wikipedia Editors Reject Your Page

What Happens When Wikipedia Editors Reject Your Page

You spent hours researching and writing your Wikipedia submission. Everything was formatted the way it should be, and all your sources were cited the way they wanted them. Then the rejection email lands in your inbox – just a wall of technical policy language...
How Private Equity Firms Audit Your Online Reputation

How Private Equity Firms Audit Your Online Reputation

Private equity firms are just as interested in a company’s online reputation as they are in the balance sheets and cash flow numbers. One viral controversy or an old scandal that resurfaces can tank a valuation by millions of dollars in a very short time frame,...