How important is the name for a company?  Very important.  As demonstrated this month when Hanesbrand Inc., the American underwear company, threatened to sue Hanes Hummus, a small Canadian food product company, over trademark violations.  Even though the difference between underwear and hummus is pretty large and pretty obvious, the underwear company still felt the uniqueness of their name and brand image to be threatened by the food company.

One more demonstration of just how important a name and reputation is to the marketing and business of a company. 

Read more here.


Content Production Director

Raphael serves as the Content Production Director for Reputation.ca. Raphael oversees the company's writing staff, assuring that content is delivered accurately and with the highest level of quality. A College of William and Mary graduate, he enjoys reading and playing tennis in his free time.