Here’s a basic definition of what it means to have a strong positive online reputation, one that I think most people will agree on.  Having a strong positive online reputation or presence means that when someone Googles your name or your business’s name, 100%, or at least a good majority of the results found in Google’s first page, speaks positively about you or the company. 

That means that if you or your business does not have a lot of natural positive information online, you should work to create some of this positive content.  Building a company website is one way to increase positive presence, same with starting a company blog.  These are both positive assets that can be created and that, more importantly, will have a strong chance of ranking in Google’s first page of results.

There’s another approach that individuals or companies can take – and that’s through creating a Twitter account.  When it comes to ORM, Twitter offers a couple things that other asset types do not.  One, Twitter accounts tend to rank well, which is clearly important.  But, there’s another feature that is not often considered – namely, Twitter takes less time and energy to keep updated.  Creating a blog can also be a highly ranked asset.  However, as we all know, the internet is littered with plenty of old, forgotten blogs that haven’t been updated in years.  And having a blog that hasn’t been updated is as good as having no blog at all when it comes to reputation management.  And that’s what’s great about Twitter – with its character restriction and its concise format, it’s relatively easy for people and businesses to maintain.

To read up a little more on why Twitter can be a good asset for reputation management, take a look at this article.


Content Production Director

Raphael serves as the Content Production Director for Reputation.ca. Raphael oversees the company's writing staff, assuring that content is delivered accurately and with the highest level of quality. A College of William and Mary graduate, he enjoys reading and playing tennis in his free time.