Late last year, Justine Sacco, a P.R. executive, published a “needless and careless tweet” on her Twitter account that caused a firestorm reaction within the online community and that eventually caused her to lose her job.  Using this incident as an example case, this New Yorker blog post provides a great read on how the online community reacts to embarrassing or socially unacceptable tweets and the very real and consequential public shaming that can take place. 

As the author writes, “My point, I suppose, is that the possibility of embarrassment is ever-present with Twitter – it inheres in the form itself unless you’re the kind of charmed (or cursed) soul form whom embarrassment is never a possibility to begin with.”

Navigating and taking part in the online world takes constant intelligence and self-awareness, as discussed in this article.


Content Production Director

Raphael serves as the Content Production Director for Reputation.ca. Raphael oversees the company's writing staff, assuring that content is delivered accurately and with the highest level of quality. A College of William and Mary graduate, he enjoys reading and playing tennis in his free time.