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Late last year, Justine Sacco, a P.R. executive, published a “needless and careless tweet” on her Twitter account that caused a firestorm reaction within the online community and that eventually caused her to lose her job.  Using this incident as an example case, this New Yorker blog post provides a great read on how the online community reacts to embarrassing or socially unacceptable tweets and the very real and consequential public shaming that can take place. 

As the author writes, “My point, I suppose, is that the possibility of embarrassment is ever-present with Twitter – it inheres in the form itself unless you’re the kind of charmed (or cursed) soul form whom embarrassment is never a possibility to begin with.”

Navigating and taking part in the online world takes constant intelligence and self-awareness, as discussed in this article.

Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.