Whether we’re established businesses, young start-ups, professionals or students fresh out of college, we all want to appear positively online.  But, molding a positive reputation online does not happen overnight and it doesn’t happen without several integral ingredients.

One of these integral ingredients being high-quality content.  For any business or individual looking to establish a more positive presence online, the publication of positive, high-quality content is fundamental to the goal.

As referenced in today’s article, with recent algorithm updates seen in Panda and Penguin, Google’s ability to distinguish between original, high-quality written content versus poorly-written content or machine-generated content is becoming increasingly fine-tuned.  And it’s influencing search results in a very real way. 

Therefore, it’s important for anyone who would like to increase their positive online exposure to remember that there is no easy route – create original and college-educated-level writing about yourself or your institution and you will be far more likely to improve your search results.

Read more here.

Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.