If you’re familiar with the practice of medicine or have read recent articles about the field, you may be aware that many doctors are beginning to make a genuine effort to incorporate the internet and specifically social media in the way they practice and how they interact with their patients.  In a recent survey, it was found that 67 percent of physicians now use social media sites like Facebook and Twitter for professional purposes.  But, that is just the tip of the iceberg.  Although still distinctly in the minority, some surgeons are beginning to live tweet their operations.  Other doctors, more conservatively, are publishing YouTube videos about their career and skill sets as a way to provide patients a doctor introduction before they even walk in the office door. 

But, as today’s article communicates, despite the genuine desire for many doctors to incorporate social media in their practice, when it comes to the internet and social media, privacy continues to be an Achilles Heel for doctors.  The important question, then, is how will doctors learn to enjoy the benefits that social media brings without violating their responsibilities to their patients’ privacy.

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Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.