Knowing how to avoid an online reputation crisis is critical for any individual and any business that is hoping to be successful.  But, the reality is, mistakes can and do happen, and despite all the precautions taken, unexpected incidents can trigger an online reputation crisis.  It’s important, therefore, to know how to appropriately respond if and when these unfortunate incidents occur, so as to mitigate any further reputation damage.

This article, “How to Handle a Crisis in Social Media”, provides a great summary on useful tips on how a business can respond to a reputation crisis.  “Respond quickly”, “Be Honest and take responsibility when necessary”, “Don’t argue or delete comments” are just some of the useful tips the article provides.

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Content Production Director

Raphael serves as the Content Production Director for Reputation.ca. Raphael oversees the company's writing staff, assuring that content is delivered accurately and with the highest level of quality. A College of William and Mary graduate, he enjoys reading and playing tennis in his free time.