Knowing how to avoid an online reputation crisis is critical for any individual and any business that is hoping to be successful.  But, the reality is, mistakes can and do happen, and despite all the precautions taken, unexpected incidents can trigger an online reputation crisis.  It’s important, therefore, to know how to appropriately respond if and when these unfortunate incidents occur, so as to mitigate any further reputation damage.

This article, “How to Handle a Crisis in Social Media”, provides a great summary on useful tips on how a business can respond to a reputation crisis.  “Respond quickly”, “Be Honest and take responsibility when necessary”, “Don’t argue or delete comments” are just some of the useful tips the article provides.

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Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.