When I was a talk radio host years ago my producer Robin thought it would be fun to do a spot about ego surfing, or the practice of Googling ourselves. In preparation for what we assumed was going to be a light-hearted look at a mild vanity indulgence, I was instantly horrified to find that the first line to show up on a Google search of me looked like this: Shannon Nelson’s show on CFUN sucks!!!
Now even though the author may have had a point (we hosts used to call it crap radio), it was still very disturbing. A little digging revealed that the comment was written by a teenaged boy who had called into the show and said something asinine on air, which I then called him out for, on air.
Of course, discussing this issue on the radio only drove more traffic to the insulting post, re-enforcing it’s number one spot on Google. And although I tried to convince myself that all press is good press, it really irked me that there was nothing I could do to get rid of it. Besides, what would a potential employer think if he/she Googled me? What if someone did this to my business, or worse yet, to my daughter?
I wish I’d known Matt Earle, the CEO of Reputation.ca back then.
I chatted with Matt last week about what Reputation.ca does to manipulate negative online press, and how to prevent it from appearing in the first place. CEO.ca considers Matt one of the sharpest, most effective operators in Canadian business. He’s been in the online reputation management game for more than ten years, he’s an expert in SEO, and he’s helped hundreds of people and businesses deal with these kinds of problems.
Read the full interview on CEO.ca here.