The reason for a business’ success is usually varied and multi-faceted.  However, in this day and age, one thing is for certain – businesses must maintain positive online brands or reputations in order to remain competitive in their markets. 

After all, this is a time in which 78% of people use Google as a research tool before contacting a business or person.  Similarly, this is also a time in which customers complaining on social media sites like Facebook and Twitter increased to 35% in 2013 according to the National Customer Rage Study.  In 2011, this same statistic came in at 19%.

In this recent National Post article, President of Reputation.ca, Matt Earle, helps explain why a positive online brand is so critical for businesses and provides a little more background on what Reputation.ca can do to help businesses and individuals improve their online reputations.


Content Production Director

Raphael serves as the Content Production Director for Reputation.ca. Raphael oversees the company's writing staff, assuring that content is delivered accurately and with the highest level of quality. A College of William and Mary graduate, he enjoys reading and playing tennis in his free time.