“It’s Your Brain, a Button, Then Millions of Reactions”
Dec 26, 2013
As more and more jump onto Twitter, the instances of regretful comments and tweets being posted on the social platform seem to be only increasing. This Christmas week saw two high-profile gaffes made on Twitter – one tweeted by an experienced PR executive, the other by comedian, actor and writer Steve Martin. On December 20th, a PR executive published a “needless and careless tweet” prior to leaving for a trip to South Africa. Many considered the tweet hateful and by the time the executive had landed in South Africa, not only did she have to face a media frenzy, she also had to face being dismissed from her job.
Several days later, Steve Martin was thrown into the spotlight when he sent a tweet that some also considered offensive. As Steve Martin commented after making a public apology for the tweet, “It’s your brain, a button, then millions of reactions”.
Yet two more unfortunate stories demonstrating how quickly things travel in the online world and how quickly and easily a reputation can be tarnished.