Matt Earle, President, Reputation.ca, was quoted in Dianne Buckner’s (Dragon’s Den host) blog regarding small business online reputation management.

Read the full blog post here.

I called a Canadian firm that specializes in “suppressing” negative content.

Toronto-based Reputation.ca has a number of testimonials from happy customers on its website, including this one from “Alexandra A” of Vancouver: “There are big American companies on the internet that do this same thing but that’s not what I wanted. I like that someone professional sat down with me and developed a strategy. Now my reputation is awesome and most importantly it comes across as genuine.”

The first thing that struck me was the phrase “it comes across” as genuine. Is it not truly genuine? It almost appears as if there some sleight of hand at work here.

I spoke to founder Matt Earle, asking if he ever investigates to see if the negative commentary he’s paid to suppress is valid or not. He hemmed and hawed a bit before answering, making me think he doesn’t do any checking. But eventually he responded with what I think is a good point.

“I’ll tell you this,” says Earle. “It’s much more expensive and difficult to pay someone like us and continue to operate your business in a negligent way, than it is to just deal with the problem in the first place. If you’re going to have a restaurant and have everyone say it’s terrible, spending thousands and thousands on fighting your online reputation is much more difficult than just having a training session, or starting over, or running the business properly.”

True enough. And I suppose you could also do-it-yourself, when it comes to getting rid of libelous or unfair commentary. Google offers several tools to help entrepreneurs monitor their on-line reputations themselves, and even remove problematic posts.


Content Production Director

Raphael serves as the Content Production Director for Reputation.ca. Raphael oversees the company's writing staff, assuring that content is delivered accurately and with the highest level of quality. A College of William and Mary graduate, he enjoys reading and playing tennis in his free time.