There is no question that Facebook is one of the more powerful social media tools on the internet.  Because of that, Facebook is also a highly influential factor when it comes to people’s online reputations.  However, in order for Facebook profiles to remain positive online assets, it’s extremely important that people remain careful about the kind of content they post.  For the sake of people’s informational privacy and reputations, it’s also extremely critical that individuals avoid over-sharing personal information that doesn’t belong on the internet for everyone to see.

Easy to keep in mind.  Unfortunately, Facebook doesn’t make it easy for its users to understand how to keep their profiles and posts sufficiently private.  Yes, Facebook has taken pains to customize profile privacy settings.  But, the level of privacy customization has now reached a level that confuses plenty of users.  Add that to the number of times that Facebook changes their privacy settings and you have a lot of people scratching their heads on exactly who can see their posts. 

Not a good situation, especially when you consider the fact that embarrassing Facebook posts rank as one of the major reasons for people’s negative online reputations.

The bottom line is that Facebook users need a better and simpler way to understand Facebook’s privacy settings.

Fortunately, the website Lifehacker was well aware of the need.  They’ve happened to craft a handy, and most importantly, constantly updated, Facebook privacy settings guide.  The guide goes into detail on nearly every aspect of Facebook’s privacy settings and explains the settings in organized layman’s terms.

For those who are frequent Facebook posters, and really for anyone who has a Facebook account, the guide is worth a look.         

Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.