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Google vs. Bing: A side-by-side comparison

Globally, Google is the most widely used search engine. It has also become somewhat of an everyday vocabulary word, now officially listed as a verb In The Oxford English Dictionary. Landing in second place as the highest performing search engine, however, is...

A Simple Guide to Optimizing Images for Google Search

There’s no doubt that images boost visibility and click-on rates.  A study by Google concluded that posts with images are three times more likely to be shared than those without images. That’s specifically true for searches of people. Google your fellow co-worker,...

Promoting Corporate Social Responsibility Online

You’ve probably heard the term before: corporate social responsibility. It might sound like strange doublespeak, but it actually has a signficant meaning and purpose. Investopedia defines corporate social responsibility as “a self-regulating business model that helps...