There’s no doubt that images boost visibility and click-on rates.  A study by Google concluded that posts with images are three times more likely to be shared than those without images.

That’s specifically true for searches of people.

Google your fellow co-worker, boss or company executive and there’s a good chance a handful of embedded images will appear on the first page of their search results.  Now that you understand the power an image has on search engine optimization (SEO), here are some ways to increase the number of positive images that show up in order to take better control of your personal brand.

Save Your Images with Optimized File Names

When saving an image to your computer, it is important to create a file name that best describes the contents of the image. If the goal is to get a headshot to rank for your name, a great file name would be YourName-Headshot.jpg. Never use the generic file name generated by the computer.  In addition, always try to caption your images and include “ALT” or alternative text which tells computers what the subject matter of an image is. By communicating these important details about your images, you improve Google’s understanding of the contents and boost their likelihood to rank for the right keywords.

Have An Optimized Presence on Social Media

We’re talking Facebook, Twitter, LinkedIn, even Pinterest and Instagram.  Optimize each page with positive images of you, your family and other professional photos.  Even if you perfectly optimize images on all your high-ranking platforms, that still only gets you a handful more images at best. If your goal is to flood the web with positive images, you’ll need to take it a step further.  Here’s how.

Use Third-Party Publications If Needed

You’ll notice if you Google any celebrity or high-profile executive, chances are their top-ranking images are generated primarily from news articles. That’s because search engines like Google trusts those publications. When it comes to getting images to rank for people’s names, interviews and press articles are perfect opportunities.

This especially reigns true for business leaders and entrepreneurs who are looking to get more foot traffic to their web pages. So seek out opportunities for interviews, Q&As, and press releases for yourself. Any article that is primarily about you and optimized for your name is likely to help. Of course, make sure that you can include pictures or your headshot, and do everything you can to optimize the image properly for your name.

That end goal is to boost more traffic back to the websites and social media channels that host your top-ranking images. And more traffic to your positive assets means greater control over your brand and your first impression.

Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.